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  • Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

    Akio Morita: Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
    Akio Morita
    "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 158), 1986.

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