• Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

    Al Ries: Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
    Al Ries, Jack Trout (2001). “Positioning: The Battle for Your Mind”, McGraw Hill Professional