ᐅ The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries | QuotesTrue.com

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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Al Ries

"The 22 Immutable Laws of Branding". Book by Al Ries and Laura Ries, September 23, 1998.

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