• Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated if it doesn't come naturally.

    Alan Sugar: Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated if it doesn't come naturally.