• Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.

    Bill Mechanic: Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.
    Source: www.thewrap.com