Chip Heath Quotes

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  • Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

  • The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

  • Anger prepares us to fight and fear prepares us to flee.

    Fear   Anger   Fighting  
    Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.67, Random House
  • The more hooks an idea has, the better it will cling to memory.

    Memories   Ideas   Hook  
  • Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

    Smart   Ideas   Genius  
  • To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

  • What questions do I want my audience to ask?

    Want   Audience   Asks  
    Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.88, Random House
  • Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

    Mean   Experts   Nuance  
    "Made to Stick: Why some ideas take hold and others come unstuck". Book by Chip Heath and Dan Heath, 2006.
  • Create a need for closure.

    Needs   Closure  
    Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.81, Random House
  • This is the biggest problem in analytics today.

  • Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

  • The more we reduce the amount of information in an idea, the stickier it will be.

  • There's no such thing as a passive audience.

  • When people know the desired destination, they’re free to improvise, as needed, in arriving there.

  • One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.

    Ideas   Long   Promise  
  • Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

    Stories   Next   Kind  
  • The most basic way to get someone's attention is this: Break a pattern.

  • The Aha! experience is much more satisfying when it's preceded by the huh experience.

  • Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

    Army   Creating   Battle  
    Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.26, Random House
  • What’s working, and how can we do more of it?

    Chip Heath, Dan Heath (2011). “Switch: How to change things when change is hard”, p.41, Random House
  • The first problem of communication is getting people's attention.

  • Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

    Emotion  
    "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.
  • You've got a good idea, how do you make it stick?

  • Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

    People   Looks   Laziness  
  • Once we know something, we find it hard to imagine what it was like not to know it.

    Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.20, Random House
  • Stories are flight simulators for our brains.

    Brain   Stories   Flight  
  • What’s broken, and how do we fix it?

    Broken  
    "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.
  • What looks like resistance is often a lack of clarity.

  • What looks like a people problem is often a situation problem.

    People   Looks   Problem  
    "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.
  • When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

    Chip Heath, Dan Heath (2011). “Switch: How to change things when change is hard”, p.93, Random House
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