Christopher Locke Quotes
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WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.
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Best practices usually aren't.
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It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.
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Life is too short because we die.
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People finally have permission to be human in the context of their work. That's the real Internet story.
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TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.
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