• There are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.

    Colin Angle: There are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.
    "iRobot CEO: Enough with the gimmick 'bots (Q & A)". Interview with Martin Lamonica, www.cnet.com. November 4, 2011.