• The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.

    Colleen Jones: The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.
    "Content and Clout: A Chat with Colleen Jones". Interview with Kristina Mausser, www.uxmatters.com. February 21, 2011.