• The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

    Daniel Ek: The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
    "Spotify founder: Future of music is access, not ownership" by Brandon Griggs, www.cnn.com. July 21, 2011.