• Companies in the East put a lot more emphasis on human relationships, while those from the West focus on the product, the bottom line. Westerners appear to have more of a need for achievement, while in the East there's more need for affiliation.

    Daniel Goleman: Companies in the East put a lot more emphasis on human relationships, while those from the West focus on the product, the bottom line. Westerners appear to have more of a need for achievement, while in the East there's more need for affiliation.