Daniel J. Boorstin Quotes About Advertising
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The force of the advertising word and image dwarfs the power of other literature in the 20th century.
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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
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We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
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We read advertisements... to discover and enlarge our desires.
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