Friedrich Nietzsche Quotes About Persuasion
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Sometimes all you need to do to win clever people over to a principle is to present it in the form of a shocking paradox.
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Every fact and every work exercises a fresh persuasion over every age and every new species of man. History always enunciates new truths.
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Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others.
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Brave people may be persuaded to an action by representing it as being more dangerous than it really is.
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