Jan Tschichold Quotes
-
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
→ -
Readers want what is important to be clearly laid out; they will not read what is too troublesome.
→ -
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
→ -
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
→ -
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
→ -
Asymmetry is the rhythmic expression of functional design.
→ -
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
→ -
The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
→ -
We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
→ -
White space is to be regarded as an active element, not a passive background.
→ -
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
→ -
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.
→ -
My errors were more fertile than I ever imagined.
→ -
Perfect typography is more a science than an art.
→