• When I started Rolling Stone in November 1967, the magazine's initial chapter was to cover rock & roll music with intelligence and respect. Even then, we knew that the fervor sweeping our generation encompassed more than just music.

    Jann Wenner: When I started Rolling Stone in November 1967, the magazine's initial chapter was to cover rock & roll music with intelligence and respect. Even then, we knew that the fervor sweeping our generation encompassed more than just music.