• There's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.

    Jason Kilar: There's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.