Jay Baer Quotes
-
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
→ -
Activate your fans, don’t just collect them like baseball cards.
→ -
Every company is its own TV station, magazine, and newspaper.
→ -
Focus On How To Be Social, Not On How To Do Social.
→ -
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
→ -
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
→ -
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
→ -
Everything ultimately comes down to trust.
→ -
Content that helps is superior to content that sells.
→ -
In social media marketing, average is no longer adequate.
→ -
Worry more about being social, and worry less about doing social media
→ -
If you help someone, you may create a customer for life.
→ -
Make your marketing so useful people would pay you for it.
→ -
You must fight social media fire with social media water.
→ -
Give yourself permission to make the story bigger.
→ -
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
→ -
Smart marketing is about help not hype.
→ -
Stop creating reports, and start creating understanding.
→ -
You have to understand not just what your customers need, but how and where they prefer to access information.
→ -
We are surrounded by data, but starved for insights.
→ -
You must market your marketing.
→ -
Content is the fire. Social media is the gasoline.
→ -
Social media is the ultimate canary in the coal mine
→ -
In 2012, 40 of the top companies to work for were also among the top companies in social media.
→ -
The biggest benefit of doing an interview podcast is the relationships you build.
→ -
Social media is an ingredient, not an entree.
→ -
If your competitors start copying you then you are doing something right!
→ -
The goal is not to be good at social media, the goal is to be good at business because of social media.
→ -
Content pays an ongoing information annuity that other forms of marketing simply do not.
→ -
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
→
Related Authors
-
Seth Godin Author -
John Jantsch Author -
Brian Solis Author -
Guy Kawasaki Author -
Erik Qualman Author -
C.C. Chapman Author -
Mark Schaefer Author -
-
-
Darren Rowse Blogger -
David Meerman Scott Strategist -
Chris Brogan Author -
Neil Patel Entrepreneur -
-
Steve Garfield Videographer -
-
Laura Fitton Author -
Mitch Joel Journalist -
Avinash Kaushik Author -
Gary Vaynerchuk Author