• Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.

    Jessica Helfand: Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.
    Jessica Helfand (2001). “Screen: Essays on Graphic Design, New Media, and Visual Culture”, p.137, Princeton Architectural Press