• The world is becoming more affluent. We are generating more and more money - so more spending will go on. In the west, we're opening our purses and moths are flying out - but we've got to remember that, in other markets, this is not an issue.

    Joe Staton: The world is becoming more affluent. We are generating more and more money - so more spending will go on. In the west, we're opening our purses and moths are flying out - but we've got to remember that, in other markets, this is not an issue.