Paul Arden Quotes
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There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
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Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.
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Have you noticed that the cleverest people at school are often not the ones who succeed in life?
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Do not put cleverness in front of the communication.
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Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?
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How you perceive yourself is how others will see you.
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Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.
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You will become whoever you want to be.
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Do not seek praise. Seek criticism.
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Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
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If you can't solve a problem, it's because you're playing by the rules
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It's better to regret what you have done than what you haven't.
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Even a bad idea executed is better than a good idea undone.
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Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
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It's never the next brief, it's ALWAYS THIS brief .
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Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
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Everything we do we choose. So what is there to regret? You are the person you chose to be.
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Without having a goal it's difficult to score.
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Don't be afraid of silly ideas.
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We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
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Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the young one. He chips and putts equally well. And will probably have a better knowledge of the course. So why does he take the extra stroke that denies him victory? Experience. He knows the downside, what happens if it goes wrong, which makes him more cautious. The young player is either ignorant or reckless to caution. That is his edge. It is the same with all of us. Knowledge makes us play safe. The secret is to stay childish.
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We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
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Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.
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The perosn who doesn't make mistakes is unlikely to make anything.
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If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
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The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
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The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.
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Don't give a speech. Put on a show.
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It's not how good you are, it's how good you want to be.
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Great people have great egos; maybe that's what makes them great.
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