• A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.

    Scott Bedbury: A great brand taps into 
 emotions. Emotions drive most, if not all, of our decisions. 
 A brand reaches out with a powerful connecting experience. 
 It's an emotional connecting point that transcends the 
 product.