Steve Jobs Quotes
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Focus does not mean saying yes, it means saying no.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
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People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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I've always wanted to own and control the primary technology in everything we do.
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I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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Click. Boom. Amazing!
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digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem
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In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
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We have always been shameless about stealing great ideas.
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Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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The HD revolution is over, it happened. HD won. Everybody wants HD.
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The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
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There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
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Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.
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To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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