Tim Cook Quotes
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I've always hated litigation, and I continue to hate it.
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Apple doesn't do hobbies as a general rule.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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I just want to build great products.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
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I am driven by great work and seeing people do incredible things and having a part in that.
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While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
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No one should have a key that turns a billion locks. It shouldn't exist.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I don't really think anything Microsoft does puts pressure on Apple.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.
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I dont consider the bloody ROI.
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The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
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The longer the meeting, the less is accomplished.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Apple Pay is forever changing the way we pay for things.
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You want to be the pebble in the pond that creates the ripples for change.
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In the long arc of time, you are only relevant if customers love you.
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Anything can change, because the smartphone revolution is still in the early stages.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.
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