• If you call one thing good, you must call its opposite bad. If you think it wonderful to make a big profit in your business, you will also think it terrible if you incur a large loss. The idea is to live above the opposites.

    Vernon Howard: If you call one thing good, you must call its opposite bad. If you think it wonderful to make a big profit in your business, you will also think it terrible if you incur a large loss. The idea is to live above the opposites.