Focus Groups Quotes

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  • Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

    Focus   Groups   Use  
    Clayton Christensen (2015). “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”, p.206, Harvard Business Review Press
  • This deep insecurity has been going on for a while. I mean I picked it up in 2014 sitting in focus groups of women who were feeling terrified, not just about that ISIS was coming, but terrified that their children couldn't be safe at school, terrified about what was happening in Ferguson and other places.

    Children   School   Mean  
    Source: www.nbcnews.com
  • A joke is either funny or it's not funny. If I hear a funny joke, you know what I do? I laugh, that's what I do. I don't start a focus group to see who got hurt by the joke.

    Hurt   Laughing   Focus  
  • Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.

    "What Does Future Hold for Tech World, Apple Without Jobs?". "PBS NewsHour" with Jeffrey Brown, www.pbs.org. October 6, 2011.
  • This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.

    Party   Phones   Focus  
    Hansard (parlamentary debates transcript), January 29, 2003.
  • The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders.

    Military   Focus   News  
  • If you have ever sat in a focus group in a swing state, you are 100% certain that most soft partisans make up their minds on who to vote for based on things that are totally outside of an understanding of issues.

    Swings   Issues   Focus  
    "The Fix Live". The Washington Post Live Chat, live.washingtonpost.com. June 24, 2016.
  • What's the job of the candidate in this world? The job of the candidate is to raise the money to hire the consultants to do the focus groups to figure out the 30-second answers to be memorized by the candidate. This is stunningly dangerous.

    Jobs   Focus   Groups  
  • Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

    Home   People   Focus  
  • They've seen me make decisions, they've seen me under trying times, they've seen me weep, they've seen me laugh, they've seen me hug. And they know who I am, and I believe they're comfortable with the fact that they know I'm not going to shift principles or shift positions based upon polls and focus groups.

  • I've never been in a focus-group meeting. I wonder how many anchors can say that.

    Anchors   Focus   Groups  
  • Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.

    Interview with Guy MacPherson, www.guymacpherson.ca. April 14, 2006.
  • If you've got somebody in harm's way, you want the president being -- making advice, not -- be given advice by the military, and not making decisions based upon the latest Gallup poll or focus group.

    George W. Bush (1982). “Public paper of the presidents of the United States”, p.1467, Government Printing Office
  • When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

    Heart   Nfl   Focus  
    "The "I Am" Q&A". CNBC Interview, www.cnbc.com. June 24, 2012.
  • Focus group research has created a composite No-Man who resembles no-one anyone has ever met.

    Men   Focus   Groups  
  • To know John Kennedy, as I did, was to understand the true meaning of the word. He understood that courage is not something to be gauged in a poll or located in a focus group. No adviser can spin it. No historian can backdate it. For, in the age old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity's approval.

    Focus   Age   Approval  
    Remarks by President Gerald R. Ford on Receiving the 2001 Profile in Courage Award, www.jfklibrary.org. May 21, 2001.
  • With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

  • Peter Hart, who's a pollster that's - who's done many focus groups about Hillary Clinton, talks about a glass curtain. She talks about the glass ceiling. He says voters feel there's a glass curtain between themselves and Hillary Clinton. They can't relate to her. They feel they don't really understand her, and that's made it easier for her opponents, of which there have been many over many years, to define her the way they want to.

    Years   Glasses   Focus  
    Source: www.npr.org
  • I have to write the story I want to write. I never wrote them with a focus group of 8-year-olds in mind. I have to continue telling the story the way I want to tell it.

    Writing   Years   Focus  
  • I have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.

    Philosophy   Focus   Done  
  • The most powerful people on earth are focus groups.

    Powerful   People   Focus  
  • ...The British press... [claimed that Tony] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and that he was ignoring the will of the British people. Considering the hacks had spent Blair's first six years in office condemning him for relying on focus groups and opinion polls for his policies - in other words, paying attention to nothing but the will of the people, or at least their whims - that seemed a little rich to me, but as I said, logical consistency has never figured highly in the British media's scale of values.

    Media   Years   People  
  • I did a comedy with Al Franken about his character Stuart Smalley, which was really about alcoholism and addiction and codependency. It had some painful stuff in it. When we showed it to focus groups, some of them actually said, "If I want to see a dysfunctional family, I'll stay home."

    Source: www.ericspitznagel.com
  • We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

    "Sir Jonathan Ive: The iMan cometh". Evening Standard Interview, www.standard.co.uk. March 12, 2012.
  • When we conducted focus group interviews in the first municipality in Brazil before initiating the pilot project, a woman commented: Getting an appointment in the public sector municipal health services is like "winning the lottery." I would like to make it possible for many women and men in Latin America to win the lottery and receive the type of reproductive health services they so urgently need.

    Latin   Winning   Men  
    Source: quod.lib.umich.edu
  • I need a focus group like I need a hole in my head.

    Focus   Groups   Needs  
    Source: bookpage.com
  • To me the cynics are the ones in the boardrooms with the reports from the focus groups.

    "Stand-up comic - Interview". The Progressive Vol. 65 Nbr., July 7, 2001.
  • If you ever go behind the glass and look at the focus groups that are deciding what you're gonna watch, it's scary. This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.

    Fate   Glasses   People  
    Source: collider.com
  • I feel passionately about issues, and I don't hide my emotions from people. I am not a focus group-tested, blow-dried candidate or governor. Now that has always made some people, you know, uneasy. Some people like that style, some people don't. [...] But I am not a bully.

    Party   Blow   Issues  
    News conference on George Washington Bridge scandal, www.washingtonpost.com. January 9, 2014.
  • The Labor Party is not going to profit from having these proven unsuccessful people around who are frightened of their own shadow and won't get out of bed in the morning unless they've had a focus group report to tell them which side of bed to get out.

    Morning   Party   People  
    "Lateline" interview, June 7, 2007.
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