ᐅ A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places. – Ivan Chermayeff | QuotesTrue.com

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A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Ivan Chermayeff

Source: www.printmag.com

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