• The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

    Malcolm Gladwell: The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
    "How to start an epidemic" by Malcolm Gladwell, www.theguardian.com. April 22, 2000.