• There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

    Malcolm Gladwell: There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
    "The Tipping Point: How Little Things Can Make a Big Difference". Book by Malcolm Gladwell, 2000.