• Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

    Marc Ostrofsky: Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
    Marc Ostrofsky (2012). “Get Rich Click: The Ultimate Guide to Making Money on the Internet”, p.39, Simon and Schuster
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