B. J. Fogg Quotes About Persuading

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  • Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

  • Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

    B.J. Fogg (2003). “Persuasive Technology: Using Computers to Change What We Think and Do”, p.33, Morgan Kaufmann
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