• Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

    Howard Schultz: Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
    Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.9, Rodale