Noah Kerner Quotes
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We think people who make a lot of income and have a lot of net-worth are pretty well served.
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Most people who have wealth came from nothing or their parents came from nothing. And this idea that anyone can grow wealth is central to what we do.
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We're looking out for the financial best interests of the up-and-comer. Everything connects to that.
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Our customer is the person whose household income is under $100,000, which is the majority of Americans. We created Acorns from the ground up to serve their best interests. We started with micro-investing, which allows them to invest their spare change. Once they get more engaged they can set recurring investments - $5 a day, $5 a week, for instance - whatever works for them.
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We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
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Aesthetic isn't simply about good design for good design's sake.
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