Dan Heath Quotes
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Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful.
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Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers everywhere try to warn their kids that maybe a giant tattoo isn't such a good idea. Good luck in that fight, Knowledge.
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You want to invent new ideas, not rules
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You want to invite new ideas, not new rules.
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You wan't to invent new ideas, not new rules.
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