David Ogilvy Quotes About Creativity
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Don't hire a dog, then bark yourself
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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Creativity needs discipline and freedom.
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The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Creativity Is a fancy word for the work we have to do by Friday.
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The best ideas come as jokes. Make your thinking as funny as possible.
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