Guy Kawasaki Quotes About Marketing
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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You have to start with the basic premise that you need to know what your competition is doing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
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