• I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

    Howard Schultz: I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
    "Starbucks legend delivers recovery by thinking smaller". Interview with David Teather, www.theguardian.com. January 21, 2010.