• For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

    Jay Baer: For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
    Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.64, Penguin