• The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

    Jeff Bezos: The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
    "Jeff Bezos's mission: Compelling small publishers to think big". Interview with Jp Mangalindan, fortune.com. June 29, 2010.