• We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base.

    Kevin Madden: We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base.
    "WTF Did We Just Do, Romney Advisor Kevin Madden?". Interview with Marin Cogan, www.gq.com. November 9, 2012.