R. J. Reynolds Quotes

• If our company is to survive and prosper, over the long term we must get our share of the youth market.

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  R. J. Reynolds

  3311

• I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.

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  R. J. Reynolds

  1929

• [A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

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  R. J. Reynolds

  2363

• If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

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  R. J. Reynolds

  Smoking   Adults  

  2360

• They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.

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  R. J. Reynolds

  3146

• Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

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  R. J. Reynolds

  Smoking   Adults   Replacements  

  3487

• First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .

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  R. J. Reynolds

  4521

• Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.

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  R. J. Reynolds

  830

• We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease

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  R. J. Reynolds

  Smoking  

  2794

• It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.

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  R. J. Reynolds

  3225

• We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.

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  R. J. Reynolds

  4727

• Winston tastes good like a cigarette should

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  R. J. Reynolds

  2972

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