• First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .

    R. J. Reynolds: First, let's look at the importance of the young adult in the cigarette market. In 1960, this   young adult market   , the   14   to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this   14   -24 age group matures, they will account for a   key share   of the total cigarette volume --   for at least the next 25 years   .
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