Howard Schultz Quotes About Branding
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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
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Customers must recognize that you stand for something.
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Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
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