Howard Schultz Quotes About Values
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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If you want to achieve widespread impact and lasting value, be bold.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
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