• A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.

    Lisa Gansky: A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.
    Lisa Gansky (2010). “The Mesh: Why the Future of Business Is Sharing”, p.10, Penguin