Peter Drucker Quotes About Creativity
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An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
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Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.
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If you want something new, you have to stop doing something old
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Business has only two basic functions - marketing and innovation.
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