Peter Drucker Quotes About Purpose
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The purpose of a business is to create a customer.
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To satisfy the customer is the mission and purpose of every business.
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The basic definition of the business and of its purpose and mission have to be translated into objectives.
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The individual needs the return to spiritual values, for he can survive in the present human situation only by reaffirming that man is not just a biological and psychological being but also a spiritual being, that is creature, and existing for the purposes of his Creator and subject to Him.
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The purpose of information is not knowledge. It is being able to take the right action.
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Unless we realize that the essence of Nazism is also an attempt to solve a universal problem of Western civilization - that of the industrial society - and that the basic principles on which the Nazis base this attempt are also in no way confined to Germany, we do not know what we fight for or what we fight against... The war is being fought for the structure of industrial society - its basic principles, its purposes, and its institutions.
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We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.
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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
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No organization can depend on genius; the supply is always scarce and unreliable. It is the test of an organization to make ordinary people perform better than they seem capable of, to bring out whatever strength there is in its members, and to use each person's strength to help all the other members perform.
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Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
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Profit is not the purpose of a business, but rather the test of its validity
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Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.
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The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
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A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.
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Teamwork is neither "good" nor "desirable." It is a fact. Wherever people work together or play together they do so as a team. Which team to use for what purpose is a crucial, difficult and risky decision that is even harder to unmake. Managements have yet to learn how to make it.
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