Donald A. Norman Quotes About Pleasure

• We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.

  →

  Donald A. Norman

  2931

• The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

  →

  Donald A. Norman

  2307

• Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

  →

  Donald A. Norman

  1976

• Beauty and brains, pleasure and usability - they should go hand in hand.

  →

  Donald A. Norman

  Design  

  288

• It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

  →

  Donald A. Norman

  4363

You May Also Like:

Bruce Tognazzini

Edward Tufte

Philippe Starck

Guy Kawasaki

Bill Buxton

Steve Jobs

Ben Shneiderman

David Rumelhart