Donald A. Norman Quotes About Understanding
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Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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